Stellar Blade Maker Shift Up Sees Nearly 50% Surge in Shares on Trading Debut

Money | July 11, 2024, 1:43 a.m.

Hyung-Tae Kim, CEO of Shift Up Corp., celebrated a successful stock market debut as the South Korean video game developer soared almost 50% during its listing ceremony at the Korea Exchange in Seoul. The company, famous for its popular games such as Goddess of Victory: Nikke and Stellar Blade, saw its shares surge to 49.17% above the IPO price, totaling 435 billion won in capital raised. With Chinese internet giant Tencent as a major shareholder, Shift Up's IPO marked a significant moment in the gaming industry, attracting intense demand. Institutional investors and the general public oversubscribed the offering by over 200 times, making it the largest IPO in South Korea since May. Established in 2013, Shift Up rose to prominence in 2024 with the release of the blockbuster game Stellar Blade, dominating PlayStation 5 sales and becoming the best-selling game in the U.S. in just a few months. The company's impressive sales growth of 155.2% in 2023 further solidifies its position as a rising star in the gaming market.