Generation Z in Asia-Pacific is changing the way they shop for fashion, turning to idols and influencers on TikTok for inspiration. A recent KPMG report highlights this trend, showing that young consumers are shifting towards online shopping to emulate their favorite style icons. The report surveyed 7,000 consumers across 14 markets in Asia, with almost half of respondents falling into the Gen Z age group. Social commerce and livestreaming are key components of the Gen Z shopping experience, with Chinese, Vietnamese, Indonesian, and Filipino consumers particularly embracing this trend. Gen Z, the first generation to grow up with the internet, values the fusion of social media and e-commerce. This shift is shaping the future of retail, with companies needing to engage Gen Z in a way that connects with their values and interests.