Subway's iconic footlong cookies have been a hit, leading to a shortage. Now, the chain is introducing savory 12-inch long "Dippers" in three flavors to bolster their Sidekicks menu. Priced at $3, these rollups cater to the snacking trend among younger customers, offering a convenient and affordable grab-and-go option. With increasing competition and a challenging economic climate, Subway aims to attract cash-strapped consumers with value-focused menu additions. Subway's strategic shift towards snacks and sides is crucial for its turnaround plans, as it faces declining store counts and struggles to keep up with rivals in sales. The introduction of Dippers and Sidekicks is part of Subway's efforts to revamp its menu offerings and appeal to changing consumer preferences. Despite recent closures and challenges, Subway remains a major player in the fast-food industry, continually innovating and adapting to meet market demands.