Summer Blockbuster Success: 'Bad Boys 4' Hits Big, But Theaters Crave More

Entertainment | June 9, 2024, 4:15 p.m.

Despite the success of "Bad Boys: Ride or Die" at the box office, the summer season continues to struggle with declining ticket sales. The film, starring Will Smith and Martin Lawrence, brought in $56 million domestically, but overall revenues are still lagging behind by 26% compared to 2023. Analysts attribute this decline not to "Bad Boys 4," but to a lack of enthusiasm for other titles in the marketplace. With other top releases like "The Garfield Movie," "IF," "The Watchers," and "Kingdom of the Planet of the Apes" falling short, the box office is suffering. The slow summer is also affected by delayed big-budget blockbusters due to labor strikes in 2023, leaving analysts hopeful that upcoming releases like Pixar's "Inside Out 2" and Marvel's "Deadpool & Wolverine" will bring some much-needed momentum to the season. Ultimately, quality over quantity is key in boosting the box office during this challenging summer.