Taco Bell is stepping up in the fast-food value meal wars with its new "Luxe Cravings Box" deal, offering a significant discount on a bundle of popular menu items. Priced at $7 and available until September, the box includes a Chalupa Supreme taco, beefy 5-layer burrito, double-stacked taco, chips with cheese sauce, and a medium drink. This move comes as chains like Starbucks, Burger King, and McDonald's are rolling out similar value promotions to attract budget-conscious consumers amidst economic pressures. Taco Bell's Chief Marketing Officer emphasized that the deal provides full-sized favorites compared to competitors' offerings, positioning fast food as an affordable luxury. Despite Yum Brands' recent decline in same-store sales, Taco Bell aims to boost sales and engagement with this generous deal, emphasizing quantity and value for customers.