After the release of ChatGPT in 2022, Reckitt Benckiser's marketing team saw the potential for artificial intelligence to revolutionize their business, but were unsure how to proceed. Turning to Boston Consulting Group for guidance, they were just one of many companies seeking AI solutions. Boston Consulting Group has seen a significant increase in revenue related to AI consulting, now making up a fifth of their total earnings. With companies eager to understand how AI can impact their operations, there is a surge in demand for tech consultants like Boston Consulting Group, McKinsey & Company, IBM, and Accenture who can serve as guides in the rapidly evolving tech landscape. As the trend of generative AI continues to grow, companies are realizing the importance of integrating this technology into their strategies, prompting a hiring boom for consultants who can help them navigate this new frontier and maximize its benefits for their businesses.