Third Space gym, popular among celebrities, is now attracting millennials seeking luxury and tranquility amidst their busy lives. Despite the high price tag, young professionals make up the majority of Third Space's members, prioritizing health and stress management over property ownership. CEO Colin Waggett emphasizes the value of the gym experience, comparing it to luxury hotels. High-end gyms, with exclusive amenities, are on the rise, witnessing rapid growth and waiting lists. Third Space's success is attributed to strategic location scouting, combining science and instinct. Waggett's long-term vision anticipates the natural progression of millennials to suburbs, paving the way for the next generation of gym-goers. Ultimately, high-end gyms have evolved into multifaceted spaces, offering more than just workouts.