The rise of artificial intelligence in the media and entertainment industries sparks concerns about the replacement of human creativity by AI programs like OpenAI’s Sora. A brand film showcasing Toys ‘R’ Us’s origin story created using Sora premiered at the Cannes Lions International Festival of Creativity. The one-minute film depicts a surreal cosmic dream where the founder, Charles Lazarus, meets the iconic giraffe mascot Geoffrey in a whimsical planetarium of toys. However, the bizarre nature of the film raises questions about AI’s ability to capture human emotion and storytelling effectively. Sora’s text-to-video technology allows for the creation of imaginative scenes from text instructions, but its accessibility to the public remains limited. Despite the nostalgic portrayal in the film, the current state of Toys ‘R’ Us faces the challenges of bankruptcy and restructuring under new ownership.