Tractor Supply Company recently announced the elimination of its diversity, equity, and inclusion initiatives in response to conservative backlash. The retailer, known as the largest rural lifestyle retailer in the US, stated it will discontinue sponsoring activities like pride festivals and voting campaigns while cutting DEI roles. This decision came after criticism from right-wing commentator Robby Starbuck and calls for a boycott. Experts argue that Tractor Supply's failure to tailor its DEI policies to the rural communities it serves led to the backlash. The company's decision to cease cooperation with LGBTQ+ advocacy groups like the Human Rights Campaign has sparked outrage from activists and experts who see it as a blow against civil rights. This move reflects a broader trend of companies bowing to anti-LGBTQ+ sentiments, risking long-term financial and reputational costs in the process.