Tractor Supply Company has succumbed to pressure from conservative activists, slashing its diversity, equity, and inclusion roles, withdrawing carbon emissions goals, and ending sponsorship of Pride events. The Fortune 500 company faced a backlash from right-wing critics, leading to a 5% drop in share price and ultimately reversing its commitments to DEI initiatives. The move has been met with support from conservative users, while disappointing others who vow to boycott the retailer. Experts warn that rolling back DEI programs not only goes against principles of equality but also hurts businesses by limiting access to diverse talent and hindering good management practices. The Tractor Supply saga reflects a broader trend of companies facing criticism and backlash over DEI efforts, highlighting the ongoing struggle to promote diversity in the workforce amidst conservative opposition and shifting societal norms.