In "Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass," Ramin Setoodeh delves into the reality TV career that transformed Donald Trump from a failed casino owner into a television star. Through interviews with Trump and industry professionals, Setoodeh reveals Trump's obsession with TV success, including his first Emmy nomination and bizarre interactions with celebrities like Debra Messing. Despite his disappointment at losing to The Amazing Race, Trump's ego remains inflated as he recounts his Emmy Idol victory and boasts about his singing skills. Setoodeh also explores Trump's tumultuous relationships with Hollywood stars like Messing, highlighting the president's inability to let go of grudges. "Apprentice in Wonderland" gives readers a candid look at Trump's transition from businessman to TV personality and the lasting impact of his reality TV career.