AI washing is a growing issue in the tech industry, with companies making exaggerated claims about their use of artificial intelligence. The term refers to companies misrepresenting the extent of their AI capabilities or overstating the effectiveness of their AI solutions. This phenomenon has become more prevalent as the use of AI has increased in various industries. Start-ups, in particular, are under pressure to showcase AI in their pitches to secure funding, leading some to exaggerate their AI capabilities. The lack of a clear definition of AI contributes to the problem, allowing companies to exploit the ambiguity and deceive investors and consumers. Regulators are beginning to take notice, with the US SEC charging firms for making false claims about their AI use. This crackdown signals a shift towards holding companies accountable for AI washing, which can have detrimental effects on businesses, investors, and consumer trust.