Hermès holds the title of luxury gold standard, with growing sales and coveted products like the Birkin 25, which can double in value in a day. Analysts predict that Hermès could soon surpass Louis Vuitton as the world's largest luxury brand. However, Ferrari has emerged as a surprising competitor, surpassing Hermès in value and stock multiple. Ferrari's CEO, Benedetto Vigna, emphasizes the importance of scarcity, emotion, unique pricing strategies, and building a VIP customer base in maintaining Ferrari's luxury status. With Ferrari's stock trading at 50 times earnings, double that of Hermès, it's clear that the automaker has mastered the art of luxury branding and exclusivity. By focusing on emotional connections, limited editions, and personalized experiences, Ferrari has solidified its position as the most valuable luxury brand in the world.