Warner Bros. Discovery has shown interest in partnering with Paramount Global to merge their streaming services, Max and Paramount+, according to sources. Paramount Global, in the midst of a new strategic plan led by three co-CEOs, is looking to reduce costs, potentially sell assets, and boost profitability for Paramount+. As talks continue, potential partnerships could lead to a powerful combination of content for viewers. Warner Bros. Discovery's CEO, David Zaslav, has expressed interest in pursuing strategic mergers in the streaming industry over the next few years. Both Paramount+ and Max have recently increased prices to demonstrate their streaming services' potential for profitability. While discussions with other major players like NBCUniversal's Peacock have not resulted in mergers, the drive for partnerships in the streaming world remains strong as companies seek to solidify their positions in the market.