Warner Bros. Discovery and Paramount Global are in talks to potentially merge their streaming services, Max and Paramount+, in a strategic partnership. After Paramount Global's failed merger talks with Skydance Media, the company is exploring cost-cutting measures and asset sales to boost the profitability of Paramount+. One option under consideration is a joint venture with Warner Bros. Discovery, as reported by CNBC. Both companies are actively exploring the feasibility of such a partnership, with Paramount Global's CEO expressing interest in collaborating with a major tech platform to enhance their content offerings. Warner Bros. Discovery CEO David Zaslav has hinted at the company's interest in M&A deals in the near future, suggesting a trend towards consolidation in the streaming industry. Despite previous discussions with other companies, both Paramount+ and Max are focused on demonstrating profitability and growth to investors through potential partnerships and price increases.