Oura, the leader in smart rings, is about to face fierce competition from Samsung with the upcoming release of the Galaxy Ring. Despite Samsung's massive presence in the tech industry, Oura CEO Tom Hale remains unconcerned, believing that Samsung's entry into the smart ring market will only bring more awareness to the category. The Galaxy Ring, focused on health tracking, features tools akin to Oura's offerings, like Energy Score and Wellness Tips. Even with these similarities and Samsung's broader reach, Oura's majority iPhone user base remains unaffected, as Samsung users make up only a small fraction of their customers. As both companies prepare for their upcoming product launches, the growing popularity of smart rings is expected to further educate and attract consumers to this niche market. With Samsung's push into the smart ring territory, Hale anticipates a positive impact on the overall category.