WNBA Secures Lucrative Media Rights Deals Worth $2.2 Billion for Next 11 Years: Insider Reports
Sports | July 17, 2024, 9:24 a.m.
The WNBA is on the brink of signing a groundbreaking national media rights package that could bring in $2.2 billion over the next 11 years. Negotiated as part of the NBA's recent $75 billion contracts with Disney, NBC, and Amazon, the WNBA's new deals will see each network offering its own package of games. These lucrative agreements signal a major financial boost for the league, with the potential to bring in an additional $60 million annually through future partnerships. Anticipating continued growth and increased media spending in women's sports, the WNBA's new contracts could surpass even the commissioner's expectations. With provisions for reevaluation every three years, the league is poised to capitalize on its success and secure its position in the media landscape.