US woman Hailey Welch skyrocketed to fame after saying just a few words in a YouTube video, sparking a global viral sensation. Partnering with Flathead Threads, she's now selling merchandise featuring her infamous phrase 'hawk tuah'. In a matter of days, thousands of hats have been sold, potentially earning Welch close to $100,000. This sudden fame exemplifies the power of viral content in today's digital age, where overnight sensations can quickly turn 15 seconds of fame into lucrative opportunities. However, the pressures of sudden fame can be overwhelming, with Welch reportedly struggling to navigate her newfound celebrity status. Trademarking viral phrases has become a growing trend, but legal implications and potential backlash must be considered. Ultimately, the story of Hailey Welch highlights the transformative impact viral moments can have on individuals' lives, for better or for worse.