The WWE creative team is building towards SummerSlam on August 3, with Triple H leading the charge in setting up top matches and rivalries. Ripley's return has sparked a major focus on her feud with Morgan and her relationship with Mysterio, setting the stage for an intense showdown at PLE. The escalating rivalry between Priest and Gunther, a potential shift towards Rollins vs. McIntyre, and a spotlight on the IC title program are also adding excitement to the upcoming events. This clear focus is making Raw episodes more engaging and easier to follow compared to previous years, keeping fans hooked on the drama and anticipation leading up to SummerSlam.